Digital marketing evolution has completely changed the marketing dimensions. Businesses have found different techniques to drive people to their website and persuade them to buy, be it pay-per-click for instant results, social media marketing to attract new audiences, or email marketing to re-market existing customers.
In this run, search engine optimization is somewhere on the verge of extinction as businesses are more likely to incline towards paid marketing in the future for instant results.
However, do new digital marketing techniques devalue SEO, or is SEO still worth it in 2024?
Such questions keep haunting the businesses that are spending money on SEO services or planning to take SEO services in the future.
But don’t fret!
The short answer to this question is – YES
SEO is still a potent tool to drive long-term results for your business.
Before you delve into deep, it is a must for you to know what search engine optimization is.
Search Engine Optimization (SEO)
Search engine optimization is a technique intended to improve the ranking of a website on Google or a parallel search engine. The main focus of SEO is to bring organic results to your businesses that are sustainable for the longer span.
SEO is basically made up of two parts – On-page Optimization and OFF-page optimization.
On-page SEO is the technique that is used to improve the technical aspects of a website, such as fixing speed-related issues, fixing webmaster, analytics, and many other problems.
On the other hand, OFF page optimization deals with promoting websites on third-party channels and getting a backlink in return to increase the authority of a website. A website with more quality links is more likely to outrank its counterparts than a website with a few links.
Why can SEO not be overlooked even in 2024?
SEO Helps to Enhance Visibility
Search engine practices help you to make your business visible to a wider audience. When people search for your products, you want to rank on the top without a trace of doubt. If your products are showing on the top results, congratulations, you are already ruling the roost. If you are not finding your business anywhere in the web searches, you need to opt for SEO services to make it visible.
SEO Helps in Branding
You are thinking of opting for digital marketing services; you probably have heard about the term branding. When you work to make a business brand, people automatically get attracted to your business regardless of the quality of the products. For example, Amazon has developed itself as a big brand. However, many other platforms are giving equal competition to Amazon. But most people trust Amazon as the platform has established itself as a brand and its annual turnover is its testimony.
SEO Helps in Generating Sustainable Traffic
Without the trace of doubt, the results you will receive from organic results will sustain for a longer span. When you stop investing money in PPC campaigns, you will eventually start getting ROI. However, this is not the case with search engine optimization. Once your website starts ranking in SERP, it stays for a longer span without the need to spend money for a lifetime.
SEO is Cost-effective
SEO is a very cost-effective technique, but the fact is you will have to take the right approach to make the most out of it. You need to strategize your business in such a manner that it ranks for the right keywords and satiate your customer’s demands.
Final Verdict
In this current era, SEO has become the foundation of everything that are being done online.
That’s why it has become almost vital to choose an SEO expert capable enough to boost your online presence. However, that does not mean you should spend your hard-earned money blindly, without knowing the reputation of the company you will associate with.
There are a lot of SEO companies out there. They will allure you to take their services, offering you attractive packages or a commitment of instant results.
However, a successful marketing agency has effective customer testimonials, whose marketing solution involves advertising, promotion, sales, and public relations.
At Digipher Solutions, we will be responsible for highly effective marketing solutions to suit your business budgets and needs. Ultimately, SEO is a long-term process, and you can’t expect results overnight. You have to have a lot of patience and trust in the SEO expert you have hired for your business.
